At the start of summer 2025, Popeyes introduced a refreshing new way to cool off: Blueberry Lemonade. To bring this seasonal product to life, we created a campaign that felt like a mini summer escape—complete with sun-soaked textures, vibrant props, and a poolside-inspired set .From the earliest stages of concept development to directing the final photoshoot, I collaborated closely with a team of designers, photographers, and stylists to craft a visual world that captured the carefree spirit of summer.
Every detail was considered to evoke that first sip of something cold on a hot day—bold, bright, and unmistakably Popeyes.
When Popeyes introduced their line of pickle-inspired menu items, they wanted to make a bold, unexpected statement—and what better way to do that than by temporarily transforming their iconic orange brand into a world of pickle green? To launch the campaign in a big way, we set our sights on their flagship location in the heart of Times Square.
With an incredibly tight timeline, our team moved quickly to concept, design, and execute a full brand takeover. From the hero visual and animated billboard to in-store wayfinding and environmental signage, I collaborated closely with an amazing team to turn this high-impact idea into a real-world experience that stopped traffic—literally.
With football season approaching, Popeyes saw an opportunity to join the game-day conversation and position their wings as the ultimate tailgate essential. The goal was simple: tap into the hype and make Popeyes wings the go-to choice for every watch party and football gathering. I developed the creative concept that led the campaign, focusing on bold, crave-worthy visuals that brought the energy of game day to life.
From social rollouts to in-store messaging, this campaign helped drive home that Popeyes wings are made for fans—whether they're cheering from the stands or their living room.
Popeyes Louisiana Kitchen recently refreshed their rewards program to better connect with loyal fans and drive engagement. Building on Popeyes’ updated visual identity and newly introduced humanity-driven photography, we created a distinctive sub-brand that strikes a balance between personality and practicality.
From color palette to iconography, every design choice was made to enhance the user experience while reinforcing the unmistakable Popeyes voice.
