Football Season National Kit

Photoshoot Conceptualization

With football season coming up, Popeye's wanted to tap into the hype and urge people to buy wings for their next tailgate or watch party.

Concept Sketch

Popeyes Rewards Program

Merchandising

Popeyes Louisiana Kitchen recently updated their rewards program. They tasked the 500 Degrees team to design a new rewards program look/feel. We leveraged their new humanity photography and created a fresh sub-brand with equal parts personality and functionality.

Popeyes Seafood Campaign

Merchandising

Popeyes Louisiana Kitchen launched offerings of seafood for the lent season. We were tasked with creating a campaign that leveraged a more upscale dining experience.